{"id":11763,"date":"2026-02-13T01:15:31","date_gmt":"2026-02-13T00:15:31","guid":{"rendered":"https:\/\/kenya4u.com\/?p=11763"},"modified":"2026-02-13T01:15:33","modified_gmt":"2026-02-13T00:15:33","slug":"au-kenya-on-crache-sur-tiktok-mais-linkedin-vit-du-travail-gratuit-des-createurs","status":"publish","type":"post","link":"https:\/\/kenya4u.com\/en\/au-kenya-on-crache-sur-tiktok-mais-linkedin-vit-du-travail-gratuit-des-createurs\/","title":{"rendered":"Au Kenya on crache sur TikTok, mais LinkedIn vit du travail gratuit des cr\u00e9ateurs"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"ember51\"><strong>Si LinkedIn \u00e9tait un job, on serait tous des cr\u00e9ateurs b\u00e9n\u00e9voles \u00e9puis\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember52\">On produit. On analyse. On partage de la valeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember53\">Et quand on veut un peu plus de visibilit\u00e9\u2026 \ud83d\udc49 on nous dit de payer&#8230; et ce n&rsquo;est pas moins cher hein!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember54\">Pendant ce temps, TikTok \u2014 pourtant tr\u00e8s critiqu\u00e9 \u2014 offre au moins une chose : <strong>une vraie exposition<\/strong>, m\u00eame sans grosse communaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember55\">Ironique, non ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember56\">TikTok au Kenya : qui gagne vraiment ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember57\">Ces derniers jours, un chiffre a fait r\u00e9agir : \ud83d\udc49 <em>plus de 200 cr\u00e9ateurs auraient g\u00e9n\u00e9r\u00e9 plus de 770 millions de KSh via TikTok For Business.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember58\">Beaucoup ont compris : \u274c <em>\u00ab TikTok paie les cr\u00e9ateurs \u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember59\">La r\u00e9alit\u00e9 est plus simple (et plus dure) : \u2705 <strong>ce sont les marques qui paient<\/strong>, via <strong>TikTok For Business<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember60\">TikTok ne paie pas un pays. Il paie un \u00e9cosyst\u00e8me.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember61\">Les revenus cit\u00e9s viennent de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>campagnes sponsoris\u00e9es,<\/li>\n\n\n\n<li>budgets marketing,<\/li>\n\n\n\n<li>collaborations marque\u2013cr\u00e9ateur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember63\">Autrement dit : pas de marques = pas d\u2019argent &#8211; pas d\u2019\u00e9cosyst\u00e8me = pas de cr\u00e9ateurs pay\u00e9s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember64\">Au Kenya, cet \u00e9cosyst\u00e8me commence \u00e0 se structurer gr\u00e2ce \u00e0 des acteurs comme <a href=\"https:\/\/www.linkedin.com\/company\/tiktok-for-business-mena\/\" target=\"_blank\" rel=\"noopener\">TikTok For Business MEA<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/aleph-hld\/\" target=\"_blank\" rel=\"noopener\">ALEPH Holdings<\/a> (op\u00e9rations &amp; ventes), <a href=\"https:\/\/www.linkedin.com\/company\/wowzitheworld\/\" target=\"_blank\" rel=\"noopener\">Wowzi<\/a> (creator management), <a href=\"https:\/\/www.linkedin.com\/in\/imann-malan\/\" target=\"_blank\" rel=\"noopener\">Imann Malan<\/a> , <a href=\"https:\/\/www.linkedin.com\/in\/otienomike\/\" target=\"_blank\" rel=\"noopener\">Mike Otieno<\/a> , <a href=\"https:\/\/www.linkedin.com\/in\/brianmogeni\/\" target=\"_blank\" rel=\"noopener\">Brian Mogeni<\/a> , <a href=\"https:\/\/www.linkedin.com\/in\/mbuguanjihia\/\" target=\"_blank\" rel=\"noopener\">Mbugua Njihia<\/a> , <a href=\"https:\/\/www.linkedin.com\/in\/jochenbischoff\/\" target=\"_blank\" rel=\"noopener\">Jochen Bischoff<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember70\">Ce n\u2019est donc <strong>pas une histoire de pays<\/strong>, mais de <strong>maturit\u00e9 publicitaire et \u00e9conomique<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember71\">Qui gagne vraiment sur TikTok au Kenya ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember72\">\u2705 Les cr\u00e9ateurs <strong>brand-ready<\/strong> \u2192 niche claire, contenu exploitable, compr\u00e9hension business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember73\">\u2705 Les marques locales \u2192 fintech, e-commerce, retail, telcos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember74\">\u2705 Les interm\u00e9diaires \u2192 ceux qui structurent, s\u00e9lectionnent et professionnalisent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember75\">Les autres cr\u00e9ent, exposent\u2026 mais <strong>sans levier business clair<\/strong>, ils ne mon\u00e9tisent pas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember76\">Petit clash (n\u00e9cessaire) : LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember77\">Sur LinkedIn :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>on exige du contenu de qualit\u00e9,<\/li>\n\n\n\n<li>on c\u00e9l\u00e8bre l\u2019expertise,<\/li>\n\n\n\n<li>on parle beaucoup de \u201ccr\u00e9ation de valeur\u201d\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember79\">\ud83d\udc49 <strong>sans jamais la r\u00e9mun\u00e9rer.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember80\">Et parfois, pour \u00eatre visible, il faut encore <strong>payer<\/strong>, alors m\u00eame qu\u2019on alimente la plateforme gratuitement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember81\"><a href=\"https:\/\/www.linkedin.com\/company\/tiktok\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> a ses d\u00e9fauts. Mais son algorithme donne au moins une chance r\u00e9elle aux nouveaux cr\u00e9ateurs, sans r\u00e9seau, sans anciennet\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember82\">Les cr\u00e9ateurs de contenus doivent \u00eatre un peu <strong>masochistes<\/strong> pour continuer \u00e0 nourrir LinkedIn avec autant d\u2019\u00e9nergie\u2026 malgr\u00e9 ces frustrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember83\">Pourquoi moi, je continue quand m\u00eame \u00e0 cr\u00e9er sur LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember84\">Personnellement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok ne me paie pas.. (pas encore)<\/li>\n\n\n\n<li>mais m\u2019offre <strong>plus d\u2019exposition<\/strong> et <strong>plus de clients<\/strong>,<\/li>\n\n\n\n<li>LinkedIn m\u2019apporte <strong>cr\u00e9dibilit\u00e9<\/strong>, <strong>notori\u00e9t\u00e9, r\u00e9putation<\/strong> et <strong>r\u00e9f\u00e9rencement Google<\/strong>,<\/li>\n\n\n\n<li>et surtout\u2026 <strong>j\u2019aime \u00e9crire<\/strong>. Certains sujets m\u00e9ritent plus qu\u2019une vid\u00e9o de 60 secondes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember86\">La vraie le\u00e7on<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember87\">Aucune plateforme n\u2019est parfaite. Toutes viennent avec leur lot de frustrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember88\">La cl\u00e9 c\u2019est de <strong>trouver le juste \u00e9quilibre entre visibilit\u00e9, cr\u00e9dibilit\u00e9 et business.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember89\"><strong>Et vous, quelle plateforme vous apporte r\u00e9ellement des clients aujourd\u2019hui ?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Si LinkedIn \u00e9tait un job, on serait tous des cr\u00e9ateurs b\u00e9n\u00e9voles \u00e9puis\u00e9s. On produit. On analyse. On partage de la valeur. Et quand on veut un peu plus de visibilit\u00e9\u2026 \ud83d\udc49 on nous dit de payer&#8230; et ce n&rsquo;est pas moins cher hein! Pendant ce temps, TikTok \u2014 pourtant tr\u00e8s critiqu\u00e9 \u2014 offre au moins [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[74],"class_list":["post-11763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivre-au-kenya","tag-smt"],"acf":[],"_links":{"self":[{"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/posts\/11763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/comments?post=11763"}],"version-history":[{"count":0,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/posts\/11763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/media\/11764"}],"wp:attachment":[{"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/media?parent=11763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/categories?post=11763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenya4u.com\/en\/wp-json\/wp\/v2\/tags?post=11763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}